- Movie pupil Lizza Prigozhina is helping NYC real-estate brokers marketplace properties on TikTok, Curbed reported.
- The 23-year-old brings in as much as $10,000/month serving to them movie in ritzy residences to trap patrons.
- Alexander Zakharin shared what Prigozhina taught him to up his fans from 100,000 to 700,000.
It can pay to be the TikTok whisperer for Big apple’s luxurious real-estate brokers.
Lizza Prigozhina, 23, fees agents $700 a week to behave as their TikTok guide, demystifying the buzzy app and directing movies to assist them promote million-dollar residences, in line with a profile of her on real-estate web page Curbed. A “excellent month,” she advised Curbed author Bridget Learn, manner as much as $10,000 in source of revenue.
Prigozhina’s duties vary from brainstorming ideas for video subjects — steadily involving viral songs and skits in gorgeous properties on the market or hire — to performing because the on-set camerawoman. It is all within the title of serving to real-estate brokers seize eyeballs on TikTok, which they may be able to with a bit of luck transform doable patrons and renters who in truth pay them in fee. Up to now, brokers and groups from primary brokerages together with Christina Kremidas from Douglas Elliman, Jason Lau and Marko Arsic from Corcoran, and the Kim Crew at Nest Seekers have employed her to cause them to TikTok stars, in line with Curbed. Jointly, their 3 accounts have round 500,000 fans on the preferred app.
“Some are like, ‘I will’t spend cash in this,'” Prigozhina advised Curbed. “However others say, ‘I will do anything else to get available in the market.'”
New York agent Alexander Zakharin used to be Prigozhina’s first consumer.
Zakharin, who says he closed $34 million in overall gross sales this yr, advised Insider that Prigozhina pitched herself to him. They first of all hooked up when he confirmed her residences for hire throughout her personal area hunt in 2020. Despite the fact that she did not finally end up taking certainly one of his listings, she reached out in 2021 with concepts on easy methods to rebrand his TikTok presence. Zakharin took her up on it.
Prigozhina brings her shoppers a “contemporary point of view” and a suite of eyeballs unfastened from the “rut” of being an agent, he mentioned. When Zakharin first began importing movies, he simply recorded minimum pans throughout an rental, appearing off elementary options like sq. pictures and lightweight.
However Prigozhina directed Zakharin to play with home equipment, transfer across the area, and display himself having amusing within the properties on the market. Leaning on her research on the New York Movie Academy, she even cajoled Zakharin to position himself in entrance of the digital camera. The movies, she advised him, wanted a personality for the target audience to apply.
Over 3 months in 2021, Prigozhina helped Zakharin develop from 100,000 fans to 400,000 — and he now boasts just about 770,000.
“Alexander has a large persona,” Prigozhina advised Curbed.
Zakharin mentioned Prigozhina’s $700/week rate is worthwhile. Simply closing month, he added, he confirmed Higher East Facet pieds-à-terre within the $1 million vary to a California girl who first messaged him as a result of her 14-year-old daughter follows him on TikTok.
Prigozhina’s industry took off when different brokers noticed Zakharin’s social media footprint develop, he mentioned. They requested him who used to be at the back of the scenes serving to him out, and he gladly shared her touch knowledge.
Now she organizes shoots and movies content material with a couple of brokers at a time. Curbed’s Learn described how some brokers “gamely dart at the back of furnishings” and make “oversize hand gestures” with Prigozhina’s path to turn, for example, an Higher West Facet construction the place rents get started simply shy of $6,000/month. She even advised one agent to “fling himself evenly at the mattress to turn its leap.”
Perspectives do not essentially translate into offers, and even gives. The Curbed record mentioned one $6 million rental featured in a TikTok video that is attracted 145,000 perspectives has sat in the marketplace for a minimum of 66 days.
However Zakharin believes making an investment in a social-media presence with the assistance of a professional like Prigozhina is one solution to lay the groundwork to search out patrons for long run residences on the market.
“The extra they see you, the extra they take into accout about you,” he advised Insider. “Whether or not it is January 2023 or January 2024.”
Supply By way of https://www.businessinsider.com/lizza-prigozhina-makes-money-teaching-tiktok-nyc-real-estate-brokers-2022-12