Leaders League: How do you account for the success of Mister Menuiserie?
The primary cause is our emphasis on worth transparency. We solely supply made-to-measure merchandise. On this market, prospects have a tendency to not have a terrific grasp of the varied prices – they don’t have a nicely sufficient developed body of reference. Our web site provides configurators that permit individuals to look at a product in nice element earlier than making a choice whether or not on to not purchase it, and our costs are at all times clearly displayed.
As well as, we give prospects the liberty to hold out set up themselves (or with the assistance of their very own joiners) or profit from our Skills Mister Menuiserie community of third-party consultants. This stage of transparency and freedom, coupled with Mister Menuiserie’s nice worth for cash, goes an extended solution to explaining our stage of development.
At first, Mister Menuiserie was an online-only enterprise, however you now have a community of 150 bodily shops. Why didn’t you keep solely e-commerce?
We’ve our roots within the digital sphere, an so it is becoming that our shops function as linked showrooms. In our expertise it is troublesome for purchasers to purchase our merchandise sight unseen, particularly one thing like a €5,000 gate or a €10,000 pergola cover. The web site stays our retailer window, however 9 out of 10 Mister Menuiserie prospects come to the shop to conclude their purchases.
Nicely-crafted merchandise are to be present in abundance in France and Europe
What units you aside from the competitors?
In terms of dwelling enchancment, there are two most important kinds of operator. You’ve gotten the big retailers which supply a typical vary of merchandise, only a few of that are made-to-measure, and moreover they don’t have our stage of customer support. Then there are the native independents, which don’t have the identical vary of merchandise or buying choices as we do.
The web site is what attracts individuals within the first place, and it permits us to promote a bigger variety of merchandise at a extra aggressive worth. Mister Menuiserie stands for high quality and affordability – we like to consider ourselves because the Volkswagon of the house enchancment sector.
95% of your merchandise are European-sourced, and 60% of them are made in France. Was this a aware resolution?
When one sells mass produced merchandise made in China, they have to be shipped and take a very long time to reach. When your small business is predicated on providing made-to-measure merchandise, this sort of provide chain clearly doesn’t work.
What’s extra, well-crafted merchandise are to be present in abundance in France and Europe. For instance, one of the best motors for computerized gates are made in Italy. As well as, shorter provide routes are synonymous with faster order supply. And if environmental concerns additionally play a component, the primary cause for preferring European-made merchandise is high quality design and high quality of service.
The place does Mister Menuiserie go from right here?
In 2022, we are going to proceed our growth in France, the place we’re a good distance from reaching saturation level (in all probability one other hundred shops from hitting that), and since our linked showrooms haven’t but realized their potential.
There may be scope, too, to develop our vary of merchandise. For instance, two years in the past we weren’t promoting pergola canopies, now they promote like hotcakes! In 2023 we need to take our chain worldwide, beginning with one or two handpicked European international locations, and by 2025 we intention to succeed in €300 million in turnover in France.