Bertrand Gstalder (Mister Menuiserie): “We’re the Volkswagon of dwelling enchancment”

Leaders League: How do you account for the success of Mister Menuiserie?
The primary motive is our emphasis on value transparency. We solely provide made-to-measure merchandise. On this market, clients have a tendency to not have an important grasp of the varied prices – they don’t have a effectively sufficient developed body of reference. Our web site presents configurators that enable individuals to look at a product in nice element earlier than making a call whether or not on to not purchase it, and our costs are at all times clearly displayed.

As well as, we give clients the liberty to hold out set up themselves (or with the assistance of their very own joiners) or profit from our Abilities Mister Menuiserie community of third-party consultants. This stage of transparency and freedom, coupled with Mister Menuiserie’s nice worth for cash, goes an extended solution to explaining our stage of progress.

At first, Mister Menuiserie was an online-only enterprise, however you now have a community of 150 bodily shops. Why didn’t you keep solely e-commerce? 
We’ve our roots within the digital sphere, an so it is becoming that our shops function as related showrooms. In our expertise it is troublesome for shoppers to purchase our merchandise sight unseen, particularly one thing like a €5,000 gate or a €10,000 pergola cover. The web site stays our retailer window, however 9 out of 10 Mister Menuiserie clients come to the shop to conclude their purchases.

Effectively-crafted merchandise are to be present in abundance in France and Europe

What units you other than the competitors?
With regards to dwelling enchancment, there are two fundamental varieties of operator. You could have the massive retailers which supply an ordinary vary of merchandise, only a few of that are made-to-measure, and moreover they don’t have our stage of customer support. Then there are the native independents, which shouldn’t have the identical vary of merchandise or buying choices as we do.  

The web site is what attracts individuals within the first place, and it permits us to promote a bigger variety of merchandise at a extra aggressive value. Mister Menuiserie stands for high quality and affordability – we like to think about ourselves because the Volkswagon of the house enchancment sector.

95% of your merchandise are European-sourced, and 60% of them are made in France. Was this a acutely aware choice?
When one sells mass produced merchandise made in China, they should be shipped and take a very long time to reach. When what you are promoting is predicated on providing made-to-measure merchandise, this type of provide chain clearly doesn’t work.

What’s extra, well-crafted merchandise are to be present in abundance in France and Europe. For instance, the perfect motors for automated gates are made in Italy. As well as, shorter provide routes are synonymous with faster order supply. And if environmental issues additionally play a component, the principle motive for preferring European-made merchandise is high quality design and high quality of service.

The place does Mister Menuiserie go from right here?
In 2022, we’ll proceed our enlargement in France, the place we’re a great distance from reaching saturation level (in all probability one other hundred shops from hitting that), and since our related showrooms haven’t but realized their potential.

There’s scope, too, to increase our vary of merchandise. For instance, two years in the past we weren’t promoting pergola canopies, now they promote like hotcakes! In 2023 we wish to take our chain worldwide, beginning with one or two handpicked European international locations, and by 2025 we purpose to succeed in €300 million in turnover in France.


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