Canadians More and more Investing in House Renovation Tasks Even After the Pandemic, Merely Group Information Reveals

Merely Group’s knowledge reveals that the variety of Canadians counting on dwelling enchancment loans has grown all through 2021

TORONTO, October 14, 2021–(BUSINESS WIRE)–Following the reopening of the financial system after greater than a yr of the pandemic, Canadians nonetheless selected to allocate their funds to spend money on dwelling renovations. Merely Group, Canada’s non-bank client lender of alternative, analyzed the primary two quarters of 2021 to know how Canadians deliberate their dwelling enchancment initiatives and the position of the pandemic of their dwelling renovation selections.

Merely Group noticed round a 30 per cent enhance in dwelling renovation mortgage functions within the second quarter of 2021 when in comparison with the primary quarter of this yr. Curiously, this development continued via August 2021, which reported a 15 per cent enhance in mortgage functions when in comparison with July. From the summer season months of Could via August, June noticed essentially the most mortgage functions, adopted by August and Could, reflecting the surge in dwelling enchancment initiatives throughout summer season.

“As Canadians spent a major period of time at dwelling, their elevated disposable revenue supplied a possibility to spend money on dwelling renovation initiatives,” mentioned Lawrence Krimker, CEO of Merely Group and proprietor of SNAP Monetary. “Our knowledge displays that Canadians proceed to prioritize their dwelling enchancment plans in a financially viable manner. Because the winter months method, we anticipate this development to proceed all through the rest of the yr.”

Canadians are selecting to make important dwelling renovations all through 2021

Mortgage functions for important renovations corresponding to roofing, home windows and doorways grew by 36 per cent within the second quarter of 2021 when in comparison with the primary quarter. Non-essential mortgage functions grew round 23 per cent throughout the identical time. These numbers proceed to replicate an upward trajectory via the remaining months of 2021, particularly as Canadians put together for colder climate and begin making important upgrades.

“This yr, the true property market and housing sector noticed heightened curiosity from Canadian homebuyers, with elevated demand in dwelling enchancment initiatives from consumers in addition to sellers,” added Lawrence Krimker. “As new homebuyers regarded to refurbish their homes, sellers additionally upgraded their properties to drive up their promoting value. The rise in functions for each non-essential and important loans are reflective of this market development.”

Quebec leads the provincial race for largest share change in dwelling enchancment functions from Q1 to Q2

On a provincial degree, Merely Group reported that Quebec noticed a 96 per cent enhance in dwelling renovation mortgage functions in Q2, in comparison with Q1 2021. Alberta adopted with a 40 per cent enhance in functions, and Ontario with a 12 per cent enhance on mortgage functions in Q2, in comparison with Q1. This provincial breakdown suggests development of home-improvement financing in Quebec – a development that we anticipate to see proceed via the rest of the yr.

About Merely Group

With greater than $3 billion dwelling enchancment loans to over 500,000 Canadians, Merely Group ( gives customers with trade main, high-efficiency, dwelling consolation tools and financing options, to modernize their residential properties. Merely Group is aware of that its individuals are its best asset and is proud to be Nice Place to Work-Licensed since 2016. In 2020, Merely Group was named Greatest Enterprise of the Yr by the Canadian SME Nationwide Enterprise Awards.

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For additional data:
Jake Watson
VP Advertising and marketing
(647) 296-5160
[email protected]

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Mallika Tiwari
Account Supervisor
(437) 345-4128
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