Pilot program in 20 shops exhibits 26% gross sales enhance amongst employees given gamified, smartphone-based coaching in product data for sure Bosch and Siemens home equipment
Outcomes embody 93% enchancment in gross sales affiliate product experience
Program now scaling for a worldwide roll-out to incorporate extra home equipment in additional markets
Partnership with Attensi and BSH Residence Home equipment Northern Europe demonstrates next-generation coaching is vital to product differentiation and boosting competitors of bodily retailers with on-line rivals.
OSLO, Norway, October 12, 2021–(BUSINESS WIRE)–Producers of products have ever-increasing competitors from new and rising manufacturers, whereas bodily retailers wrestle in opposition to the comfort of on-line buying. Due to this, the point-of-sale expertise have to be simply as frictionless and way more informative than on-line to persuade buyers to buy in retailer.
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Partnership with Attensi and BSH Residence Home equipment Northern Europe demonstrates next-generation coaching is vital to product differentiation and boosting competitors of bodily retailers with on-line rivals (Graphic: Enterprise Wire)
Recognizing the central position of coaching on this effort, world equipment producer BSH Residence Home equipment Northern Europe approached Attensi to develop a next-generation coaching resolution to higher impart product data to employees at retail areas that promote Bosch and Siemens merchandise, with the aim of enhancing in-store gross sales. Product data is particularly essential with high-end items like home equipment, the place producers and retailers should collaborate to arm gross sales groups with substantial quantities of experience.
Utilizing a mix of gaming, coding and behavioural psychology experience, the Attensi crew created coaching constructed on gamified simulation-based apps that may be delivered by way of cellular. The answer was deployed in a pilot program involving 20 shops, with the main focus initially restricted to coaching on a really particular product function: an auto-dosing function in Bosch and Siemens high-end washing machines. The auto-dosing function measures and dispenses detergents routinely for any laundry load.
“Auto-dosing is an progressive function that persons are very all for, but it surely helps if they will have the advantages defined intimately,” mentioned BSH Residence Home equipment Northern Europe Head of Promote-out Administration and Coaching Excellence Thomas Antonsen, placing the mission’s success into perspective. “Educated and pleasant employees, who can provide face-to-face contact and reply troublesome questions, are nonetheless valued and can make prospects extra more likely to buy, particularly in the case of big-ticket objects comparable to digital and white items.”
The outcomes of the pilot program have been dramatic:
Shops the place associates obtained the coaching noticed a 26.2% enhance in gross sales of the home equipment, whereas shops that didn’t participate within the coaching noticed a 13% lower.
Suggestions from employees was additionally constructive, with 100% of those that obtained the coaching agreeing it improved their skill to suggest merchandise to prospects.
Employees willingly spent 90 minutes or extra “enjoying” coaching apps, leading to 93% enchancment in product data.
“Now we have been working with BSH Residence Home equipment Northern Europe since 2018 with an method to coaching, utilizing simulation-based apps delivered by way of cellular, that has helped employees promote extra models by closing the data gaps,” added Attensi Buyer Success Supervisor Ellen Vrålstad. “The information present individuals aren’t simply finishing the coaching two or thrice; they’re coming again repeatedly, in some circumstances enjoying it as much as ten occasions.”
The success of the pilot program has demonstrated a big aggressive benefit to BSH Residence Home equipment in serving to their merchandise stand out on the showroom flooring. This has led to a worldwide roll-out of this system into 2022 – with trainings expanded to a broader array of Bosch and Siemens merchandise and options, and new aggressive components and different upgrades to the gamified curriculum. This Attensi/BSH Residence Home equipment collaboration has already expanded from the preliminary Nordic markets into the USA and the Baltics, with plans for implementation in the UK as nicely.
To be taught extra about gamified simulation coaching, please go to: https://attensi.com/why-gamification/
About BSH Residence Home equipment
BSH Residence Home equipment, with a complete turnover of some €3.9 billion and 60,000 workers in 2020, is a worldwide chief within the residence equipment trade. The corporate’s model portfolio contains eleven well-known equipment manufacturers like Bosch, Siemens, Gaggenau and Neff; in addition to the ecosystem model Residence Join and repair manufacturers like Kitchen Tales. BSH produces at 39 factories and is represented in some 50 international locations. BSH is a Bosch Group firm.
Pushed by one of the best of psychology, studying, and gaming, Attensi gamified simulation coaching engages your individuals with measurable influence in your KPIs. Whether or not on cellular, desktop, or VR, Attensi options empower individuals to be taught new expertise and behaviours in a enjoyable, participating means. The outcomes allow organizations to excel in employees coaching, onboarding, and retention.
Attensi has delivered gamified simulation coaching in additional than 100 international locations, in 20 languages, and employs over 100 employees. Attensi is headquartered in Oslo, Norway, with workplaces in London, and Palo Alto, USA.
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