H&M to launch dwelling decor model in India subsequent month



H&M to launch home decor brand in India next month


© Moneycontrol
H&M to launch dwelling decor model in India subsequent month

H&M India will launch its dwelling décor model H&M Dwelling in March in India, with a retailer in New Delhi, and likewise supply merchandise on-line.

H&M Dwelling’s first outlet would be launched in a shop-in-shop format on the firm’s retailer at Atmosphere Mall in Vasant Kunj within the nationwide capital. The corporate will even launch dwelling merchandise on its e-commerce platform hm.com and style market Myntra.

“We’re thrilled to lastly announce our upcoming launch in India, and we are able to’t wait to let our Indian clients in New Delhi and on-line expertise H&M Dwelling,” stated Ida Lindahl, normal supervisor at H&M Dwelling in an announcement.

“India is an fascinating and promising market that holds substantial potential, and we’re excited to be assembly its excessive demand for the inexpensive inside design of nice high quality.”

Based mostly in Stockholm, H&M Dwelling provides decor and equipment for the house. The assortment ranges from mattress linen, dinnerware to textiles.

“Following a profitable yr in 2021, we’re very excited to start out the yr with the launch of H&M Dwelling in India… We see enormous potential in India and sit up for introducing H&M Dwelling to present and new clients throughout the nation,” stated Yanira Ramirez, Nation Gross sales Supervisor, H&M India.

H&M Dwelling was launched on-line in 2009. Immediately, it’s out there in most H&M on-line markets, via standalone H&M Dwelling idea Shops and shop-in-shops in H&M shops.

H&M, or Hennes & Mauritz AB (publ), was based in Sweden in 1947. H&M’s enterprise concept is to supply “style and high quality at the most effective worth in a sustainable method”.

In India, H&M operates 48 shops and has a web-based presence on HM.com and Myntra.

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