House Depot The usage of TikTok-Well-known Theme Music to Achieve More youthful Shoppers

• “The House Depot Beat” has remained one of the vital well-liked TikTok sounds for years.
• The Atlanta-based store created an account in 2022 and is partnering with influencers.
• House Depot hopes to hook up with Gen Z and more youthful generations via its social media.

House Depot natural social media supervisor Mike Cushing can pinpoint the precise second the house development retailer knew it had one thing particular with its theme track, which has “no reason why to be as a laugh as it’s.”

In a TikTok in 2019, Valencia Neighborhood School pupil Chris Alicea danced to the House Depot beat in his dorm room. Upon seeing that submit move viral — greater than 1.2 million other people watched it — Cushing stated he and his crew uploaded the theme track to social media platforms in order that other people may just use it.

4 years later, the track stays one in all TikTok’s most well liked sounds. When one searches “The House Depot Beat” at the social media platform, they to find myriad movies of the track taking part in within the background as other people, specifically dads, paintings to finish duties, from putting in new merchandise in the house to getting their circle of relatives able for a trip day.

However it is typically now not the dads themselves growing those movies. With Technology Z dominating TikTok, House Depot is discovering techniques to hook up with more youthful audiences in the course of the catchiness of its theme track, Cushing stated.

“We are hoping to modify the concept that is my dad’s domestic development retailer,” Cushing stated. The social media engagement is helping House Depot “connect to more youthful generations and the following technology of house owners and doers.”

Insider in the past reported that, consistent with analytics company Numerator, House Depot’s standard consumer is a middle-aged white guy, who’s married with out youngsters at domestic. They have a tendency to are living within the suburbs, have a faculty training, and earn greater than $80,000 consistent with yr.

The ones in Gen Z is probably not as prone to be householders or have that very same stage of source of revenue. However they are for sure on social media. Insider Intelligence, Insider’s analysis arm, estimated in September 2022 that kind of 61.3% of Gen Zers in the USA use TikTok at least one time a month.

And after a couple of years of seeing its beat move viral, the Atlanta-based store is becoming a member of in at the content material advent a laugh.

House Depot introduced its TikTok channel and posted its first video in July 2022. Like with many different shops, it has partnered with TikTok influencers to advertise its product. As an example, in early December 2022, dancing duo TikTok influencers cost_n_mayor uploaded a video of themselves dancing to the House Depot beat in a video that won 1.7 million perspectives.

And later within the month, House Depot posted a video of musician and influencer Joe Porter re-creating the corporate’s theme track only the usage of merchandise in House Depot’s retailer. With 3.4 million perspectives, it’s through a ways the most-watched video at the store’s TikTok channel.

“The response we have now noticed — a large number of feedback were alongside the strains of ‘I will House Depot this night’ after this video got here out,” Cushing stated.