House enchancment retailer wins first regional Model of the 12 months award

HOME enchancment retailer chain MR DIY has been accorded the Model of the 12 months regional award on the World Branding Awards 2021-2022.

The awards recognise the world’s finest manufacturers based mostly on model valuation, in addition to by means of client market analysis and public on-line voting.

For the previous three years, MR DIY had obtained the nationwide award, which is introduced to main manufacturers in every collaborating nation.

That is the primary time MR DIY has received the regional award, which recognises high manufacturers in a selected area.

The house-grown retailer has 853 shops nationwide throughout three manufacturers: MR DIY, MR Greenback and MR Toy.

Outdoors Malaysia, it has shops in Thailand, Indonesia, the Philippines, Singapore and Brunei.

Dedicating the award to the corporate’s workers, MR DIY advertising group vice-president Andy Chin praised them for his or her work in addition to their dedication and perseverance regardless of the challenges posed by the Covid-19 pandemic.

“Changing into a regionally recognised model additionally demonstrates that we’re properly on the best way to changing into the main retailer throughout Asean,” he mentioned.

Chin mentioned the award was additionally a mirrored image of buyer loyalty since its first retailer opened in Kuala Lumpur in 2005.

Underscoring the corporate’s dedication to ship comfort, worth and low costs, he mentioned MR DIY was now geared to carry “new retailer codecs to new communities in several types of markets”.

He added that the corporate’s “environmental, social, and company authorities” focus was additionally being expanded.

Since 2020, MR DIY has launched greater than 50 programmes throughout the area to help communities affected by the pandemic.

This ranges from sourcing private protecting gear and different requirements immediately from producers, to giving out care packs and offering hospitals with medical in addition to non-medical gear.

The 2021-2022 World Branding Awards noticed 150 manufacturers from 41 nations named Model of the 12 months at Kensington Palace in Britain on Nov 25.

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