ManoMano, Europe’s Largest DIY and Residence Enchancment Market, Selects mParticle Buyer Knowledge Platform

NEW YORK, Jan. 25, 2022 /PRNewswire/ — mParticle, the most important unbiased Buyer Knowledge Platform, at present introduced that ManoMano, the main European market specialising in on-line DIY, dwelling enchancment and gardening, has chosen to implement mParticle as its buyer information infrastructure. ManoMano at present represents over 50 million month-to-month guests throughout Belgium, France, Italy, Germany, Spain and the UK.

As the net chief in DIY, Residence Enchancment and Gardening, information is on the core of the corporate’s enterprise. To help the corporate’s continued progress, ManoMano acknowledged that it wanted to unify its buyer information from its web site, app and advertising and marketing channels to supply a extra seamless person journey.

The fast-growing retailer chosen mParticle’s Buyer Knowledge Platform to scale back dependencies between groups and focus information engineering and tech sources on the core product somewhat than organising a number of in-house integrations between instruments. The corporate additionally wished the flexibility to enhance the monitoring of sources, create inside governance and guarantee top quality information. ManoMano will acquire the flexibility to enhance buyer experiences because of product suggestions primarily based on navigation historical past, buyer behaviour, and cross-device id decision, in alignment with person consent and privateness preferences.

“We imagine the important thing to anticipating ManoMano’s future lies in our buyer information,” stated Arnaud Dessein, Lead Product Supervisor at ManoMano. “By leveraging mParticle as our buyer information infrastructure, our objective is to supply a good larger stage of service to our prospects as they store from greater than 10 million merchandise. mParticle’s buyer information infrastructure will present us with flexibility as we scale the enterprise and speed up our progress trajectory.”

“Curiosity in DIY dwelling enchancment tasks has exploded with shoppers spending extra time at dwelling throughout COVID, a development that reveals no signal of stopping within the years to return,” stated Karen Gallantry, mParticle Chief Income Officer. “ManoMano understands the worth of driving real-time communications with prospects, and offering them with nice offers, finest sellers or on daily basis favorites on the proper time.”

About mParticle
mParticle makes it straightforward to holistically handle buyer information alongside the whole product and buyer lifecycle. Groups throughout firms like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to ship nice buyer experiences and speed up progress by fixing the foundational challenges that impede success at scale. Based in 2013, mParticle is headquartered in New York Metropolis with staff across the globe.


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SOURCE mParticle

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