Residence decor and extra at Moxie and Mortar in Solon

Moxie and Mortar homeowners are Angie Janssen (left) and Gretchen Swan model a present basket for a shopper at their store in Solon on Wednesday. (Jim Slosiarek/The Gazette)

Wines out there for buy at Moxie and Mortar, 121 W Major St., in Solon, Iowa, on Wednesday, Dec. 1, 2021. (Jim Slosiarek/The Gazette)

Kim Leone (left) helps make a show association for Sarah Hayek at Moxie and Mortar, 121 W Major St., in Solon, Iowa, on Wednesday, Dec. 1, 2021. (Jim Slosiarek/The Gazette)

Seen from the showroom, Moxie and Mortar homeowners Gretchen Swan (left) and Angie Janssen model a present basket for a shopper at their store, 121 W Major St., in Solon, Iowa, on Wednesday, Dec. 1, 2021. (Jim Slosiarek/The Gazette)

Candles from St. Ansgar, Iowa, based mostly Milkhouse Candle Co., are displayed at Moxie and Mortar, 121 W Major St., in Solon, Iowa, on Wednesday, Dec. 1, 2021. (Jim Slosiarek/The Gazette)

A buyer is mirrored in a mirror whereas they store at Moxie and Mortar, 121 W Major St., in Solon, Iowa, on Wednesday, Dec. 1, 2021. (Jim Slosiarek/The Gazette)

SOLON — Stepping inside Moxie and Mortar on Major Avenue in Solon presently of yr is rather a lot like stepping right into a Hallmark Channel Christmas film.

A part of the reason being that for co-owners Angela Janssen and Gretchen Swan, the shop is a house away from dwelling.

The duo opened Moxie and Mortar in late 2018, simply earlier than Thanksgiving. Whereas they’ve a few vacation seasons underneath their belts, a kind of vacation seasons occurred throughout a pandemic, so that they’ve discovered some fascinating and surprising enterprise classes.

“It actually modified a few of what we thought we’d carry when it comes to gadgets for the house,” stated Janssen, noting that they proceed to regulate merchandise based mostly on buyer requests and procuring habits.

“There are undoubtedly extra dwelling decor and furnishings items than once we first opened.”

Janssen stated they have been in a position to shift their enterprise to deal with the ups and downs of the pandemic, solely having to shut their doorways for some time earlier than adapting to taking choose up orders for patrons earlier than having the ability to open again up for in-store procuring.

“It’s undoubtedly been a problem, however I feel we’ve discovered a lot from this time,” she stated.

In addition they developed an internet site for the enterprise over the last yr and have greater than 1,000 gadgets listed on their website. Whereas they don’t but ship gadgets, orders are prepared for patrons to select up in-store.

They’ve additionally seen so many modifications on Major Avenue. Whereas Large Grove was already open down the road when Moxie and Mortar opened, there wasn’t but a lot retail positioned within the new buildings going up. It’s a big gamble that was effectively price it, Swan stated.

“Now we’re so enthusiastic about all of the neighboring companies being right here, too. This has actually develop into an awesome little procuring vacation spot that we’re seeing folks make a day of,” she stated.

Packed filled with pure and trendy furnishings and decor, a lot of which at present is Christmas and winter-focused, Moxie and Mortar goals for a welcoming really feel.

Clients additionally will discover a full wall of wines to pattern and buy.

“We actually try to be a spot that individuals can cease and select an awesome reward,” Swan stated.

Janssen and Swan knew of one another by their youngsters’s college. After they began noticing they have been “liking” the identical gadgets, particularly associated to dwelling decor and elegance, on Pinterest they started discussing opening their very own retailer.

“We talked about it casually at first, that it could be enjoyable,” Janssen recalled.

“However then we bought extra critical and actually put the work into determining if this is able to make sense,” Swan added.

The 2 stated they have been doing lots of the work behind the counter after they first opened. Now, they’re caring for issues behind the scenes most days.

“That is actually probably due to the unbelievable workforce that we have now working right here for us,” stated Swan. “We couldn’t do it with out them.”

Know of a Hall enterprise which may make for a nifty “My Biz” function? Tell us — [email protected]

Moxie and Mortar

Co-owners: Angela Janssen and Gretchen Swan

Tackle: 121 W. Major St., Suite 103, Solon

Cellphone: (319) 624-2829

Web site: moxieandmortar.com

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