SIOUX CENTER—Afton Brundell completely loves Christmas.
The truth is, Momma Claus has been the signature identify of the Twin Cities transplant on social media lengthy earlier than she moved to Sioux Heart along with her husband and 4 kids final spring.
She’s utilizing that as a part of the identify of her new retailer she opened Friday, Oct. 8, in Sioux Heart known as Momma Claus’ Common Retailer, 83 W. First St., within the strip mall between Butlers Cafe & Espresso and Sioux Heart Chiropractic Wellness Heart.
“Momma Claus is that this determine that lives all 12 months lengthy however actually shines throughout Christmastime,” mentioned Brundell, 30. “That’s a mirrored image of what I would like the shop to be — have residence decor and youngsters’s present gadgets in addition to an emphasis on seasonal gadgets, particularly Christmas.
“As for the second half, in a basic retailer there any be something inside. There was once a basic retailer in each neighborhood the place the proprietor knew all his clients and infrequently their wants. I wish to have that sense of familiarity with my clients too, which went into the identify.”
Brundell’s aim is to make Momma Claus’ Common Retailer a enjoyable place to buy all year long. Inside the retailer are a wide range of kids’s toys, video games and books, together with youth Bibles, in addition to residence decor and presents for each event. There’s additionally a males’s present part.
“There’s one thing for each everybody whether or not it’s for the person in your life or a small present of gratitude to bless these you care about,” Brundell mentioned.
She plans to showcase the varied holidays all year long, however Christmas would be the grandest of all — therefore her aim to open this fall after she started pursuing the shop concept in July.
“We all the time tried to go to household in the neighborhood every summer season so I had been in the neighborhood however after shifting right here, I used to be working a part-time job and actually felt there was a necessity in the neighborhood to have a comfortable area that individuals may store.”
Brundell has previous retail expertise however opening and managing a retailer is a brand new enterprise.
“It’s been one thing I’ve all the time considered however by no means thought would truly occur,” she mentioned, noting she and her husband grew up within the Twin Cities space. “In Minnesota every part is so saturated with outlets. Coming right here I felt there was a have to have extra locations than Walmart or buying on-line be the go-to place for youths’ toys and seasonal gadgets. There are such a lot of training, enjoyable toy choices I needed to indicate others.”
In her youngsters part there’s even a prepare desk and LEGO desk for youths to make use of.
The shop additionally has two TVs, a big flat display up entrance will play seasons motion pictures or slides of upcoming occasions. The second TV is devoted for the youngsters space so that they an get pleasure from a kids’s film or vacation motion pictures whereas they play.
“So typically we as mothers are telling are youngsters ‘don’t contact that’ however I needed to have an area the place youngsters are inspired to be arms on,” she mentioned. “I would like the shop to be an expertise, not simply one other retailer that’s gross sales centered. I would like it to be enjoyable and welcoming whether or not they purchase one thing or not. Even when a mother is simply desirous to get out of the home along with her youngsters, they will come right here and play. As a mother, I get that. I hope I can present that area that’s enjoyable and completely different.”
Brundell hopes to supply occasions on the retailer all year long as nicely.
Coming quickly, she’ll be capable to provide customized laser slicing and printing providers.
“My brother-in-law has joked about us shifting right here however rising up within the Twin Cities, my husband and I by no means thought we’d transfer to a small city. Since every part happening in Minnesota with COVID, we felt it was time to go,” Brundell mentioned. “We needed a superb Christian neighborhood, a spot the place our youngsters may get again to a way of regular. It’s been superior being right here as a result of we’ve discovered all these issues and extra. By means of opening this retailer, I really feel like I lastly discovered what I wish to do. It’s been a variety of work nevertheless it’s been thrilling.”