Sundance coming to El Paseo in Palm Desert this fall, the corporate’s solely California retailer

Palm Desert quickly can be house to California’s solely Sundance clothes, equipment and residential décor retailer – the nineteenth within the nation for the corporate based by movie legend Robert Redford.



a building with graffiti on the side of a road: A shopper walks past a building under renovation for a Sundance store in Palm Desert, Calif., on August 26, 2021. Sundance, founded by Robert Redford, started as a catalog for clothing, footwear and accessories as well as home decor and furnishings. When it opens in mid-November, the El Paseo location will be the only Sundance store in California.


© Taya Grey/The Desert Solar
A consumer walks previous a constructing underneath renovation for a Sundance retailer in Palm Desert, Calif., on August 26, 2021. Sundance, based by Robert Redford, began as a catalog for clothes, footwear and equipment in addition to house decor and furnishings. When it opens in mid-November, the El Paseo location would be the solely Sundance retailer in California.

The shop, an extension of the Sundance Catalog and on-line gross sales, is anticipated to open in mid-November at 73-545 El Paseo, Suite 110.

The favored catalog was began in Sundance Village, a neighborhood based by Redford in 1969 when he bought land on the base of Mount Timpanogos within the Wasatch Mountains of Utah. 

On the base of the village was a small common retailer, the recognition of which started to develop with prospects continuously writing in to request particular objects they’d seen whereas visiting, in keeping with the historical past outlined on the Sundance Catalog web site.

Sundance Catalog was began following a rising variety of prospects and requests, with the primary version printed in 1989. The catalog presents males’s and girls’s clothes, furnishings, items and décor.

Since 2007, Sundance has been opening shops throughout the nation, beginning with Park Meadows in Lone Tree, Colorado, CEO Matey Erdos mentioned.

There had been shops in California in Corte Madera and San Diego; nonetheless, the corporate determined to relocate to El Paseo, Erdos mentioned.

“Sundance is an genuine way of life, with a powerful heritage deeply rooted within the American West,” Erdos mentioned.

“Through the years, by means of our lovely catalog, we’ve got cultivated a geographically numerous buyer throughout the nation; a buyer who aspires to the informal, impartial and inventive nature of the approach to life and delighted to deliver Sundance into their properties,” she mentioned. 

“Based mostly on rising a powerful and constant buyer base within the Palm Desert space through the years, it was a pure alternative for the model,” Erdos informed The Desert Solar.

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‘A way of coming house’



a couple of people that are standing in front of a building: A shopper walks past a building under renovation for a Sundance store in Palm Desert, Calif., on August 26, 2021. Its only California store, founded in 1989 by Robert Redford, is set to open this fall on El Paseo.


© Taya Grey/The Desert Solar
A consumer walks previous a constructing underneath renovation for a Sundance retailer in Palm Desert, Calif., on August 26, 2021. Its solely California retailer, based in 1989 by Robert Redford, is about to open this fall on El Paseo.

The shops supply a breadth of classes: attire, jewellery, footwear and equipment, house décor and artwork, with most objects out there within the catalog and a few objects unique to the shops and web site, Erdos mentioned.

At a time when many shoppers are selecting on-line purchasing over going to a retailer and lots of retailers are closing because of this, Sundance can develop largely as a result of buyer loyalty, she mentioned.

“Sundance presents a spectacular in-store expertise which emulates the place, Sundance, Utah, providing as a way of discovery, a dedication to artistic expression and a human connection by means of dialog,” Erdos mentioned. 

“Our prospects are very loyal to the model and love accessing the model of their neighborhood exterior of the web expertise or the pages of the catalog,” she mentioned. “Our shops are extremely productive.”

The 4,000-square-foot area that can be house to Sundance, located between Trina Turk Boutique and Between the Sheets, is present process intensive renovation.

Sundance has signed a long-term lease for the area, she mentioned, and when open can have about 20 full- and part-time staff.

The area is being designed to “emulate the Sundance expertise, bringing a way of discovery, storytelling and creativity to our buyer, which is commonly shared with family and friends,” Erdos mentioned.

“We have now created a way of coming house, created with reclaimed supplies bringing the particular sense of place, Sundance, Utah, to life.”

Desert Solar reporter Sherry Barkas covers the cities of La Quinta, Indian Wells, Rancho Mirage and Palm Desert. She will be reached at [email protected] Observe her on Twitter @TDSsherryBarkas

This text initially appeared on Palm Springs Desert Solar: Sundance coming to El Paseo in Palm Desert this fall, the corporate’s solely California retailer

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