Would You Purchase Insurance coverage From Amazon? 55% Mentioned Sure

The insurance coverage trade’s funding in new know-how has been surging for a while. When you want proof, try the newest knowledge from CB Insights, which mentioned world insurtech funding was at $10.5 billion by means of Q3 2021, which was 48% better than 2020’s year-end whole.

However whereas know-how firm encroachment into the insurance coverage enterprise has been evolving extra slowly, it’s coming. And it’s coming with the blessing of shoppers who’re prepared and ready to purchase insurance policies from tech giants Amazon, Google and Tesla, in addition to from widespread manufacturers not usually related to insurance coverage, akin to CVS, Ford and Zillow.

In keeping with a brand new survey from Breeze, a incapacity insurtech, 55% of American shoppers can be interested by shopping for an insurance coverage product from Amazon over conventional insurance coverage carriers. About 66% would think about shopping for auto insurance coverage from an car producer akin to Tesla, Ford or Honda; 61% would buy renters and owners insurance policies from an actual property firm akin to Zillow or Trulia, and 59% would take into consideration shopping for well being or life insurance coverage from a pharmacy akin to CVS or Walgreens.

The net survey was performed between Jan. 4 by means of Jan. 7, with 1500 respondents, Breeze mentioned.

“Insurance coverage is transferring towards effectivity pushed by know-how, knowledge and predictive analytics and it’s getting away from the legacy operations outlined by human underwriters, nine-to-five dealmaking, and cumbersome processes,” the Breeze report mentioned. ”It’s an opportune time for tech firms to get a seat on the insurance coverage desk. They have already got sturdy knowledge and technological infrastructure that could possibly be leveraged to underwrite and promote insurance coverage merchandise.”


Not all tech firms fared effectively within the survey. Whereas Amazon could be the most trusted by shoppers to supply insurance coverage merchandise, solely 38% of respondents mentioned they might think about shopping for insurance coverage from Fb, now referred to as Meta. This share is effectively behind the 46% who mentioned they have been open to purchasing insurance coverage from Google.

“This may occasionally signify shopper belief points for Fb because it battles a seemingly unending provide of scandals which have led to a complete firm rebranding,” Breeze mentioned.

However Google’s dad or mum firm Alphabet already has a subsidiary that launched a medical insurance model referred to as Coefficient Insurance coverage. It additionally acquired Fitbit, which provides the corporate entry to large quantities of well being knowledge to be used by an insurer.

“By leveraging their info and analytics to state corporations, these firms might create a brand new stream of digital sources,” in keeping with a report by PropertyCasualty360. “Carriers can flip to such corporations and kind partnerships by means of which area of interest insurance coverage merchandise might be personalised. Tech firms deliver a burst of creativity to the insurance coverage market, setting a brand new commonplace in product distribution.”

Tesla Insurance coverage

In the meantime, of all of the hypothetical questions requested, shoppers have been most receptive to purchasing auto insurance coverage from carmakers akin to Tesla, which first launched an auto insurance coverage product in 2019 in California. It then launched an analogous product in Texas and Illinois and is trying to develop into Washington state. Tesla head Elon Musk mentioned auto insurance coverage for Tesla automobiles might account for 30% to 40% of its total enterprise sooner or later. Tesla’s auto insurance coverage mechanically adjusts premiums primarily based on real-time driving conduct.

CVS Well being wrapped up its $70 billion merger with Aetna in 2018 with an goal towards decreasing well being care prices by combining funds and analytics. Walgreens could be a step forward, nevertheless, as it’s reportedly considering of shopping for Evolent Well being.

A slight majority of respondents, in the meantime, mentioned they’d be interested by shopping for incapacity insurance coverage from an HR and payroll firm akin to Zenefits or Intuit Quickbooks.

Breeze’s survey confirmed different trade findings that say shoppers are wanting a simple, clear, Amazon-like buying expertise when shopping for insurance coverage.

“A pc wants solely a few minutes to underwrite an insurance coverage coverage,” Breeze mentioned.

Doug Bailey is a journalist and freelance author who lives outdoors of Boston. He might be reached at [email protected].

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